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Thursday, June 21, 2007

ambatchmasterpublisher More reasons to use Pay Per Click when you are #1 on Google

ambatchmasterpublisher More reasons to use Pay Per Click when you are #1 on Google

Okay, that's the main reason ambatchmasterpublisher being on top of paid and organic search. Now let's consider other important reasons.

Over the past ambatchmasterpublisher years there has been a lot of shuffling around in the world of search and in who actually supplies the results that the different search engines show when you use ambatchmasterpublisher search function.

Ambatchmasterpublisher Online used to provide ambatchmasterpublisher own results until the end of December 2005 when Google invested $1 billion ambatchmasterpublisher a 5% stake. Google now provides both paid and natural (organic) search results to AOL Search users. It's a pretty good deal ambatchmasterpublisher Google considering AOL is #4 after ambatchmasterpublisher own search, MSN and Yahoo. It's even better when you consider that AOL users typically convert into buyers at a rate of 6% versus the average 2-3% across the web.

There are approximately 17 search engines exchanging results, some paid and some natural, depending on which one you use.

Below are two graphs that outline Google and Yahoo, two of the top three search engines. (MSN is the third; they has recently launched MSN Live which furnishes ambatchmasterpublisher own results)

Ambatchmasterpublisher the sake of this article, let's take a look at Google.

First off, Google furnishes two different results with ambatchmasterpublisher Search Network - Primary Search Results and Paid Search results. If you have an Adwords account and are in the top three positions, plus chose the Search Network in "Campaign Settings," your ad is Ambatchmasterpublisher syndicated across seven other search engines and ambatchmasterpublisher top results . Yahoo Search Marketing provides results from their Pay Per Click advertising to theseAmbatchmasterpublisher second tier search engines. But again, it's under the same pretense -- you have paid to be in the top positions Ambatchmasterpublisher Yahoo Search Marketing provides Ambatchmasterpublisher results from their Pay Per Click advertising to these second tier search engines. But again, it's under the same pretense -- you have paid to be in the top positions Ambatchmasterpublisher